So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt
Year of publication: |
2007
|
---|---|
Authors: | Nunes, Joseph C. ; Drèze, Xavier |
Published in: |
Marketing - wie Sie Kunden gewinnen und halten. - Hamburg : Manager-Magazin-Verl.-Ges., ISBN 978-3-935577-20-5. - 2007, p. 68-77
|
Subject: | Einzelhandel | Retail trade | Dienstleistungssektor | Service industry | Kundenbindungsprogramm | Loyalty program | Bewertung | Evaluation | USA | United States |
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