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Bakker, Arnold B.
Fennis, Bob Michaël
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Journal of advertising : official publication of the American Academy of Advertising
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ARTICLES - "Stay Tuned -- We Will Be Back Right After These Messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising
Fennis, Bob M.
;
Bakker, Arnold B.
- In:
Journal of advertising : official publication of the …
30
(
2001
)
3
,
pp. 15-26
Persistent link: https://www.econbiz.de/10008119409
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