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~person:"Bala, Christian"
~person:"Bauer, Hans H."
~person:"Warde, Alan"
~subject:"Brand management"
~subject:"Online-Handel"
~type_genre:"Collection of articles of several authors"
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
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2012
Persistent link: https://www.econbiz.de/10009375388
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2
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
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2006
Persistent link: https://www.econbiz.de/10003284144
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Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
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2004
Persistent link: https://www.econbiz.de/10001851192
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