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~person:"Balabanis, George"
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Brand
Designation of origin
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Consumer behaviour
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Balabanis, George
Diamantopoulos, Adamantios
7
Aiello, Gaetano
3
Lee, Sangwon
3
Magnusson, Peter
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Westjohn, Stanford A.
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Journal of international marketing
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ECONIS (ZBW)
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
2
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
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