Brand origin identification by consumers : a classification perspective
Year of publication: |
2008
|
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Authors: | Balabanis, George ; Diamantopoulos, Adamantios |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 1, p. 39-71
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
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