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~person:"Balague, Christine"
~person:"Mazursky, David"
~subject:"Kundenintegration"
~subject:"New product development"
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Kundenintegration
New product development
Kreativität
11
Creativity
10
Innovation
4
Advertising
3
Customer integration
3
Produktentwicklung
3
Werbung
3
Coopetition
2
Crowdsourcing
2
Employee suggestion system
2
Koopetition
2
Produktinnovation
2
Vorschlagswesen
2
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1
Advertising industry
1
Betriebliche Budgetierung
1
Co-creation
1
Competition
1
Consumer behaviour
1
Consumer goods industry
1
Corporate budgeting
1
Creative industries
1
Inter-firm cooperation
1
Konsumentenverhalten
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Konsumgüterindustrie
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Kreativsektor
1
Management
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Market research
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Marketing
1
Marktforschung
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Methode
1
Perception
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Produktmanagement
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Regression analysis
1
Regressionsanalyse
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Theorie
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Unternehmenskooperation
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English
6
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Balague, Christine
Mazursky, David
Leifer, Larry
7
Meinel, Christoph
6
Plattner, Hasso
5
Dahl, Darren W.
4
Khan, B. Zorina
4
Chattopadhyay, Amitava
3
Goldenberg, Jacob
3
Gorn, Gerald J.
3
Hewing, Martin
3
Hossain, Mokter
3
Moreau, C. Page
3
Shiu, Eric
3
Sosa, Manuel
3
Vissers, Geert
3
Acar, Oguz Ali
2
Akgün, Ali E.
2
Althuizen, Niek
2
Banks, John
2
Bayus, Barry L.
2
Berthon, Pierre R.
2
Bicen, Pelin
2
Brabandere, Luc de
2
Bretschneider, Ulrich
2
Burgess, Jean
2
Burroughs, James E.
2
Busacca, Bruno
2
Castillo-Vergara, Mauricio
2
Cheng, Colin C. J.
2
Cillo, Paola
2
Cobcroft, Rachel
2
Dankbaar, Ben
2
Dean, Tereza
2
Deng, Cheng
2
Elmoukhliss, Mehdi
2
Füller, Johann
2
Gernreich, Chris
2
Giarratana, Marco S.
2
Griffith, David A.
2
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International journal of innovation management
1
Marketing letters : a journal of research in marketing
1
Strategic market creation : a new perspective on marketing and innovation management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The role of creativity in the management of innovation : state of the art and future research outlook
1
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ECONIS (ZBW)
6
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1
What affects creative performance in idea co-creation : competitive, cooperative or coopetitive climat?
Zhao, Zhenzhen
;
Renard, Damien
;
Elmoukhliss, Mehdi
; …
- In:
The role of creativity in the management of innovation …
,
(pp. 123-148)
.
2017
Persistent link: https://www.econbiz.de/10011707713
Saved in:
2
What affects creative performance in idea co-creation : competitive, cooperative or coopetitive climate?
Zhao, Zhenzhen
;
Renard, Damien
;
Elmoukhliss, Mehdi
; …
- In:
International journal of innovation management
20
(
2016
)
4
,
pp. 1640002-1-24
Persistent link: https://www.econbiz.de/10011502428
Saved in:
3
How do financial constraints affect creativity?
Scopelliti, Irene
;
Cillo, Paola
;
Busacca, Bruno
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 880-893
Persistent link: https://www.econbiz.de/10010416918
Saved in:
4
Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
Saved in:
5
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
6
Creativity in product innovation
Goldenberg, Jacob
;
Mazursky, David
-
2002
Persistent link: https://www.econbiz.de/10014380064
Saved in:
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