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~person:"Balaji, M. S."
~person:"Bilgihan, Anil"
~person:"Kumar, Vikas"
~subject:"Beziehungsmarketing"
~subject:"Website"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Website
Consumer behaviour
89
Konsumentenverhalten
88
Relationship marketing
38
Customer satisfaction
30
Kundenzufriedenheit
30
Dienstleistungsqualität
26
Service quality
26
Brand management
20
Markenführung
20
Brand image
18
Markenimage
18
Internet marketing
17
Online-Marketing
17
Viral marketing
17
Virales Marketing
17
Social Web
16
Social web
16
Brand
13
Markenartikel
13
Online retailing
12
Online-Handel
12
Confidence
11
Vertrauen
10
Innovation adoption
9
Innovationsakzeptanz
9
Einzelhandel
8
India
8
Indien
8
Retail trade
8
Emotion
7
Hotel industry
7
Hotellerie
7
Beschwerdemanagement
6
Complaint management
6
Corporate Social Responsibility
6
Corporate social responsibility
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Gastronomie
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Article
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English
41
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Balaji, M. S.
Bilgihan, Anil
Kumar, Vikas
Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
30
Verhoef, Peter C.
28
Kumar, V.
24
Usman, Osly
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Ahn, Jiseon
18
Bang, Nguyen
18
Herrmann, Andreas
16
Khan, Imran
16
Wangenheim, Florian von
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wong, IpKin Anthony
15
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Sreejesh, S.
14
Carlson, Jamie
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Schumann, Jan Hendrik
13
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Journal of business research : JBR
7
Journal of retailing and consumer services
5
International journal of contemporary hospitality management
3
Journal of strategic marketing
3
The journal of product & brand management
2
European business review
1
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of quality and service sciences
1
International journal of services and operations management : IJSOM
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Marketing intelligence & planning
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
41
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
5
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
6
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
7
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
8
The determinants of retail customers' purchase intent
Menidjel, Choukri
;
Bilgihan, Anil
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
Saved in:
9
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
10
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
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