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~person:"Balaji, M. S."
~person:"Herrmann, Andreas"
~subject:"Relationship marketing"
~subject:"Retail trade"
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Search: subject:"Verbraucherverhalten"
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Relationship marketing
Retail trade
Consumer behaviour
112
Konsumentenverhalten
112
Beziehungsmarketing
29
Deutschland
15
Dienstleistungsqualität
15
Germany
15
Service quality
15
Theorie
15
Theory
15
Customer satisfaction
14
Kundenzufriedenheit
14
Brand management
11
Markenführung
11
Brand
10
Brand image
10
Markenartikel
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Markenimage
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Pricing strategy
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Marktforschung
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Beschwerdemanagement
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Complaint management
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Mass customization
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6
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24
German
10
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Balaji, M. S.
Herrmann, Andreas
Han, Heesup
41
Hollebeek, Linda D.
33
Verhoef, Peter C.
33
Grewal, Dhruv
31
Loureiro, Sandra Maria Correia
31
Mattila, Anna S.
29
Swoboda, Bernhard
29
Schramm-Klein, Hanna
25
Gázquez-Abad, Juan Carlos
24
Kumar, V.
24
Huber, Frank
22
Klaus, Philipp
22
Pantano, Eleonora
22
Das, Gopal
21
Bang, Nguyen
20
Martínez-López, Francisco J.
20
Rather, Raouf Ahmad
20
Prentice, Catherine
19
Gijsbrechts, Els
18
Gil Saura, Irene
18
Khare, Arpita
18
Usman, Osly
18
Ahn, Jiseon
17
Foscht, Thomas
17
Khan, Imran
17
Zielke, Stephan
17
Evanschitzky, Heiner
16
Roggeveen, Anne L.
16
Sands, Sean
16
Wong, IpKin Anthony
16
Japutra, Arnold
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Paul, Justin
15
Quach, Sara
15
Rahman, Zillur
15
Rajagopal
15
So, Kevin Kam Fung
15
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Journal of business research : JBR
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Journal of business economics : JBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Marketing letters : a journal of research in marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The internet of things in the modern business environment
1
The journal of product & brand management
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The service industries journal
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ECONIS (ZBW)
34
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34
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
3
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
4
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
5
Examining the antecedents and consequences of perceived shopping value through smart retail technology
Adapa, Sujana
;
Fazal-e-Hasan, Syed
;
Balaji, M. S.
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132189
Saved in:
6
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
7
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
8
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
9
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
10
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
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