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~person:"Balaji, M. S."
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Viral marketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Markenimage
Viral marketing
Consumer behaviour
34
Konsumentenverhalten
34
Relationship marketing
14
Dienstleistungsqualität
13
Service quality
13
Customer satisfaction
12
Kundenzufriedenheit
12
Virales Marketing
10
Beschwerdemanagement
6
Complaint management
6
Brand management
5
Einzelhandel
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Retail trade
5
Service failure
5
Brand image
4
Confidence
4
Innovation adoption
4
Innovationsakzeptanz
4
Vertrauen
4
Lieferantenmanagement
3
Motivation
3
Nachhaltige Entwicklung
3
Online retailing
3
Online-Handel
3
Satisfaction
3
Social Web
3
Social web
3
Supplier relationship management
3
Sustainable consumption
3
Sustainable development
3
Word-of-mouth
3
Advertising effects
2
Arbeitszufriedenheit
2
Emerging economies
2
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16
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1
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Article in journal
22
Aufsatz in Zeitschrift
22
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English
22
Author
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Balaji, M. S.
Han, Heesup
54
Loureiro, Sandra Maria Correia
38
Hollebeek, Linda D.
35
Mattila, Anna S.
34
Bang, Nguyen
32
Phau, Ian
30
Diamantopoulos, Adamantios
26
Kumar, V.
23
Japutra, Arnold
22
Melewar, T. C.
22
Sarkar, Abhigyan
22
Sreejesh, S.
22
Filieri, Raffaele
21
Wong, IpKin Anthony
21
Ahn, Jiseon
20
Das, Gopal
20
Gil Saura, Irene
20
Klaus, Philipp
20
Park, Jungkun
20
Prentice, Catherine
20
Dwivedi, Yogesh Kumar
19
Paul, Justin
19
Rather, Raouf Ahmad
19
Veloutsou, Cleopatra
19
Verhoef, Peter C.
19
Gierl, Heribert
18
Grewal, Dhruv
18
Khan, Imran
18
Pelsmacker, Patrick de
18
Romaniuk, Jenni
18
Walsh, Gianfranco
18
Bilgihan, Anil
17
Ekinci, Yuksel
17
Guzman, Francisco
17
Hyun, Sunghyup Sean
17
Ko, Eunju
17
Vrontis, Demetris
17
Casidy, Riza
16
Eisingerich, Andreas B
16
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Journal of business research : JBR
8
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
22
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
3
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
4
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
5
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
6
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
9
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
10
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
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