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~person:"Balaji, M. S."
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Viral marketing"
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Consumer behaviour
Dienstleistungsqualität
Viral marketing
Konsumentenverhalten
22
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
14
Kundenzufriedenheit
14
Service quality
13
Brand management
7
Markenführung
7
Beschwerdemanagement
6
Brand image
6
Complaint management
6
Markenimage
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Lieferantenmanagement
5
Supplier relationship management
5
Virales Marketing
5
Confidence
4
India
4
Indien
4
Personality psychology
4
Persönlichkeitspsychologie
4
Service failure
4
Vertrauen
4
Advertising effects
3
Arbeitszufriedenheit
3
Interaction quality
3
Job satisfaction
3
Marketing
3
Nachhaltigkeit
3
Satisfaction
3
Werbewirkung
3
Airbnb
2
Arbeitsverhalten
2
Bibliometrics
2
Bibliometrie
2
Brand
2
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16
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3
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Article
22
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatzsammlung
1
Language
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English
24
Author
All
Balaji, M. S.
Han, Heesup
76
Mattila, Anna S.
68
Bruhn, Manfred
60
Loureiro, Sandra Maria Correia
45
Phau, Ian
44
Hollebeek, Linda D.
42
Bauer, Hans H.
41
Verhoef, Peter C.
40
Huber, Frank
39
Bang, Nguyen
37
Prentice, Catherine
37
Kumar, V.
35
Rahman, Zillur
35
Wiedmann, Klaus-Peter
33
Ko, Eunju
32
Gil Saura, Irene
31
Walsh, Gianfranco
31
Septianto, Felix
30
Swoboda, Bernhard
30
Herrmann, Andreas
29
Sarkar, Abhigyan
29
Sharma, Piyush
29
Melewar, T. C.
28
Prybutok, Victor R.
28
Homburg, Christian
27
Hyun, Sunghyup Sean
27
McColl-Kennedy, Janet R.
27
Gierl, Heribert
26
Klaus, Philipp
26
Mittal, Vikas
26
Vrontis, Demetris
26
Wong, IpKin Anthony
26
Casidy, Riza
25
Grewal, Dhruv
25
Jang, Soocheong
25
Park, Jungkun
25
Pelsmacker, Patrick de
25
Usman, Osly
25
Dawes, John
24
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Published in...
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Journal of business research : JBR
8
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
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ECONIS (ZBW)
24
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
3
How psychological and contextual factors contribute to travelers' propensity to choose green hotels?
Yadav, Rambalak
;
Balaji, M. S.
;
Jebarajakirthy, Charles
- In:
International journal of hospitality management
77
(
2019
),
pp. 385-395
Persistent link: https://www.econbiz.de/10011988659
Saved in:
4
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
5
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
6
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
7
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
8
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
9
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
10
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
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