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~person:"Balderjahn, Ingo"
~person:"Gilbreth, Lillian Moller"
~subject:"Beziehungsmarketing"
~subject:"Kundenmanagement"
~type_genre:"Festschrift"
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Beziehungsmarketing
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Bernd Stauss
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Dienstleistung
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Balderjahn, Ingo
Gilbreth, Lillian Moller
Kumar, V.
7
Sheth, Jagdish N.
7
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2
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Gouthier, Matthias H. J.
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Journal of historical research in marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Service Excellence als Impulsgeber : Strategien -
Management
- Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
Gouthier, Matthias H. J.
(
ed.
);
Stauss, Bernd
(
honouree
); …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516945
Saved in:
2
Lillian Gilbreth's psychologically enriched scientific
management
of women consumers
Graham, Laurel D.
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009793478
Saved in:
3
Service excellence als Impulsgeber : Strategien -
Management
- Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
Gouthier, Matthias H. J.
(
contributor
); …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004899140
Saved in:
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