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~person:"Baldwin, Carliss Y."
~person:"Chen, Steven"
~person:"Heitmann, Mark"
~person:"Niedderer, Kristina"
~subject:"New product development"
~subject:"Produktdifferenzierung"
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Search: subject_exact:"Produktdesign"
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New product development
Produktdifferenzierung
Product design
30
Produktgestaltung
30
Innovation
9
Consumer behaviour
7
Konsumentenverhalten
7
Produktentwicklung
7
Behavioural change
6
Modularisierung
6
Modularity
6
Behaviour
5
Product differentiation
5
Verhalten
5
Automotive industry
4
Kfz-Industrie
4
Brand management
3
Creativity
3
Kraftfahrzeug
3
Kreativität
3
Markenführung
3
Motor vehicle
3
Product life cycle
3
Product management
3
Produktlebenszyklus
3
Produktmanagement
3
Software
3
Software industry
3
Softwareindustrie
3
Aesthetics
2
Architecture
2
Business network
2
Competitive advantage
2
Corporate culture
2
Corporate reputation
2
Correlation
2
Design Thinking
2
Designer
2
Designers
2
Firmenimage
2
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Article
10
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6
Aufsatz in Zeitschrift
6
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4
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4
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1
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English
10
German
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Baldwin, Carliss Y.
Chen, Steven
Heitmann, Mark
Niedderer, Kristina
Sosa, Manuel
12
Chan, Tian Heong
9
Leifer, Larry
6
Mihm, Jürgen
6
Mital, Anil
6
Dahl, Darren W.
5
Eppinger, Steven D.
5
Herstatt, Cornelius
5
Liu, Qihong
5
Ulrich, Karl T.
5
Brenner, Walter
4
Czarnitzki, Dirk
4
Dell'Era, Claudio
4
Goswami, Mohit
4
Khan, B. Zorina
4
Kohlbacher, Florian
4
Lin, Jun
4
Meinel, Christoph
4
Swan, K. Scott
4
Wrigley, Cara
4
Anderson, Simon P.
3
Arora, Aniket
3
Barigozzi, Francesca
3
Baumann, Florian
3
Beckman, Sara L.
3
Borsato, Milton
3
Chattopadhyay, Amitava
3
Colombo, Stefano
3
Corbett, Charles J.
3
Davis, Steven J.
3
Desai, Anoop
3
Eckert, Claudia
3
Fehr, Ernst
3
Foscht, Thomas
3
Friehe, Tim
3
Gabszewicz, Jean Jaskold
3
Gokpinar, Bilal
3
Hopp, Wallace J.
3
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Design for behaviour change : theories and practices of designing for change
4
Journal of marketing education : JME
1
Journal of marketing management : MM
1
MSI reports : working paper series
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working papers / Harvard Business School, Division of Research
1
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ECONIS (ZBW)
11
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1
Facilitating behaviour change through mindful design
Niedderer, Kristina
- In:
Design for behaviour change : theories and practices of …
,
(pp. 104-115)
.
2018
Persistent link: https://www.econbiz.de/10011738745
Saved in:
2
Design for social behaviour change
Gardiner, Edward
;
Niedderer, Kristina
- In:
Design for behaviour change : theories and practices of …
,
(pp. 235-249)
.
2018
Persistent link: https://www.econbiz.de/10011738766
Saved in:
3
Reflecting on current applications of design for behaviour change
Niedderer, Kristina
;
Clune, Stephen
;
Ludden, Geke
- In:
Design for behaviour change : theories and practices of …
,
(pp. 250-260)
.
2018
Persistent link: https://www.econbiz.de/10011738767
Saved in:
4
Future prospects
Niedderer, Kristina
;
Clune, Stephen
;
Ludden, Geke
- In:
Design for behaviour change : theories and practices of …
,
(pp. 267-272)
.
2018
Persistent link: https://www.econbiz.de/10011738769
Saved in:
5
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
6
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
7
Exploring the duality between product and organizational architectures : a test of the mirroring hypothesis
MacCormack, Alan
(
contributor
);
Rusnak, John
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003710942
Saved in:
8
An investigation of how design-oriented organisations implement design thinking
Chen, Steven
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1680-1700
Persistent link: https://www.econbiz.de/10010235027
Saved in:
9
Exploring the duality between product and organizational architectures : a test of the "mirroring" hypothesis
MacCormack, Alan
;
Baldwin, Carliss Y.
;
Rusnak, John
- In:
Research policy : policy, management and economic …
41
(
2012
)
8
,
pp. 1309-1324
Persistent link: https://www.econbiz.de/10009690312
Saved in:
10
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
1
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