A novel approach for predicting and understanding consumers’ sense of design similarity
Thomas F. Schreiner, Thomas Fandrich, Mark Heitmann and Katrin Talke
| Year of publication: |
November 2017
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|---|---|
| Authors: | Schreiner, Thomas F. ; Fandrich, Thomas ; Heitmann, Mark ; Telke, Katrin |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 34.2017, 6, p. 790-820
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| Subject: | Produktgestaltung | Product design | Produktentwicklung | New product development | Produktdifferenzierung | Product differentiation | Konsumentenpräferenzen | Consumer preferences | Bewertung | Evaluation | Kfz-Industrie | Automotive industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12367 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822763