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~person:"Baldwin, Carliss Y."
~person:"Chen, Steven"
~person:"Heitmann, Mark"
~person:"Niedderer, Kristina"
~subject:"Produktdifferenzierung"
~subject:"Software"
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Search: subject_exact:"Produktdesign"
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Produktdifferenzierung
Software
Product design
30
Produktgestaltung
30
Innovation
9
Consumer behaviour
7
Konsumentenverhalten
7
New product development
7
Produktentwicklung
7
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6
Modularisierung
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5
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4
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4
Brand management
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3
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3
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3
Product life cycle
3
Product management
3
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3
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2
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2
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2
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2
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Baldwin, Carliss Y.
Chen, Steven
Heitmann, Mark
Niedderer, Kristina
Liu, Qihong
5
MacCormack, Alan
5
Rusnak, John
5
Anderson, Simon P.
3
Barigozzi, Francesca
3
Baumann, Florian
3
Colombo, Stefano
3
Davis, Steven J.
3
Fehr, Ernst
3
Friehe, Tim
3
Gabszewicz, Jean Jaskold
3
Lavoie, Nathalie
3
Loch, Christoph H.
3
Ma, Ching-to Albert
3
Murphy, Kevin M.
3
Rasch, Alexander
3
Tarola, Ornella
3
Topel, Robert H.
3
Wan, Xiang
3
Woeckener, Bernd
3
Wu, Keyu
3
Balachander, Subramanian
2
Besedes, Tibor
2
Brander, James A.
2
Cai, Yuanfang
2
Celik, Levent
2
Chahil, Satjiv
2
Corbett, Charles J.
2
Corrocher, Nicoletta
2
ElMaraghy, Hoda A.
2
Frensch, Richard
2
Gong, Qiang
2
González Maestre, Miguel
2
Granero, Luis M.
2
Herrmann, Andreas
2
Katona, Zsolt
2
Kitamura, Ryoma
2
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Research policy : policy, management and economic studies of science, technology and innovation
2
MSI reports : working paper series
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working papers / Harvard Business School, Division of Research
1
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ECONIS (ZBW)
6
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1
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
2
Exploring the duality between product and organizational architectures : a test of the mirroring hypothesis
MacCormack, Alan
(
contributor
);
Rusnak, John
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003710942
Saved in:
3
Hidden structure : using network methods to map system architecture
Baldwin, Carliss Y.
;
MacCormack, Alan
;
Rusnak, John
- In:
Research policy : policy, management and economic …
43
(
2014
)
8
,
pp. 1381-1397
Persistent link: https://www.econbiz.de/10010492148
Saved in:
4
Exploring the duality between product and organizational architectures : a test of the "mirroring" hypothesis
MacCormack, Alan
;
Baldwin, Carliss Y.
;
Rusnak, John
- In:
Research policy : policy, management and economic …
41
(
2012
)
8
,
pp. 1309-1324
Persistent link: https://www.econbiz.de/10009690312
Saved in:
5
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
6
Alles für die Marke? : Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung
Herrmann, Andreas
;
Befurt, René
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
8
,
pp. 1055-1079
Persistent link: https://www.econbiz.de/10003596637
Saved in:
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