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~person:"Baldwin, Carliss Y."
~person:"Jones, Rosalind"
~person:"Rowley, Jennifer"
~person:"Storz, Cornelia"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Baldwin, Carliss Y.
Jones, Rosalind
Rowley, Jennifer
Storz, Cornelia
Müller, Thilo Andreas
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Kupiec-Teahan, Beata
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Journal of small business and enterprise development
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Management research review
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ECONIS (ZBW)
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Exploring marketing and relationships in software SMEs : a mixed methods apporach
Parry, Sara
;
Kupiec-Teahan, Beata
;
Rowley, Jennifer
- In:
Management research review
35
(
2012
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10009501104
Saved in:
2
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
3
Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
Saved in:
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