Networks and customer relationships in a small software technology firm : a case study
Year of publication: |
2011
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Authors: | Jones, Rosalind ; Rowley, Jennifer |
Published in: |
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship. - Regina, ISSN 0827-6331, ZDB-ID 2103481-3. - Vol. 24.2011, 1, p. 29-48
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Subject: | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | KMU | SME | Softwareindustrie | Software industry |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
Language: | English |
Notes: | Zsfassung in frz. Sprache |
Source: | ECONIS - Online Catalogue of the ZBW |
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