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~person:"Ballantine, Paul W."
~person:"Eckhardt, Giana M."
~person:"Klimczuk, Andrzej"
~subject:"Consumer behaviour"
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Ballantine, Paul W.
Eckhardt, Giana M.
Klimczuk, Andrzej
So, Kevin Kam Fung
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Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
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2
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
3
Exploring online peer-to-peer swapping : a social practice theory of online swapping
Philip, Heather E.
;
Ozanne, Lucie K.
;
Ballantine, Paul W.
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 413-429
Persistent link: https://www.econbiz.de/10012181629
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