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~person:"Ballantine, Paul W."
~subject:"Innovation management"
~subject:"Konsumentenverhalten"
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Innovation management
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Ballantine, Paul W.
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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