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~person:"Ballina, Isabel de la"
~person:"Batat, Wided"
~person:"Choi, Woojin"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Junge Erwachsene
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Young adults
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Consumer behaviour
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Ballina, Isabel de la
Batat, Wided
Choi, Woojin
Joo, Joonhwi
4
Bronnenberg, Bart J.
3
Brown, Alexandra
3
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3
Dubé, Jean-Pierre
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Gestion
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Market : review for marketing theory and practice
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Contactless service encounters among Millennials and Generation Z : the effects of Millennials and Gen Z characteristics on technology self-efficacy and preference for contactless...
Kim, Songmee
;
Jang, Seyoon
;
Choi, Woojin
;
Youn, Chorong
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 82-100
Persistent link: https://www.econbiz.de/10012880163
Saved in:
2
Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Ballina, Javier F. de la
;
Ballina, Isabel de la
- In:
Market : review for marketing theory and practice
31
(
2019
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
Saved in:
3
Comprendre et séduire la géneration Z : comportements de soncommation et relatins des post-millennials avec les marques
Batat, Wided
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011743782
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