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~person:"Balmer, John M. T."
~person:"Deephouse, David L."
~person:"Foroudi, Mohammad Mahdi"
~type_genre:"Case study"
~type_genre:"Festschrift"
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Search: subject_exact:"Corporate reputation"
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5
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Unternehmenskultur
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Großbritannien
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Balmer, John M. T.
Deephouse, David L.
Foroudi, Mohammad Mahdi
Foroudi, Pantea
3
Esch, Franz-Rudolf
2
Garzone, Giuliana
2
Hatch, Mary Jo
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Melewar, T. C.
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Building corporate identity, image and reputation in the digital era
2
California management review
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Routledge interpretive marketing research
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The journal of brand management : an international journal
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Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
2
Take a new turn : relationships between corporate identity management and corporate reputation in a hospitality context
Foroudi, Pantea
;
Marvi, Reza
;
Izadi, Javad Z. D.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 365-400)
.
2022
Persistent link: https://www.econbiz.de/10012609406
Saved in:
3
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
4
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
5
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Saved in:
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