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~person:"Balmer, John M. T."
~person:"Gardberg, Naomi A."
~person:"Gyrd-Jones, Richard I."
~subject:"Corporate branding"
~subject:"Marketing management"
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Search: subject_exact:"Corporate reputation"
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Corporate branding
Marketing management
Corporate reputation
48
Firmenimage
48
Corporate culture
27
Unternehmenskultur
27
Brand architecture
26
Markenarchitektur
26
Brand management
24
Markenführung
24
Marketingmanagement
14
Public relations
12
Öffentlichkeitsarbeit
12
Corporate identity
5
Marketing
5
Strategic management
5
Strategisches Management
5
Corporate Social Responsibility
4
Corporate heritage
4
Corporate social responsibility
4
Schweden
4
Sweden
4
corporate marketing
4
Case study
3
China
3
Cultural heritage
3
Economics department
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Kulturgüter
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Measurement
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Messung
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Monarchie
3
Monarchy
3
Reputation
3
Stakeholder
3
USA
3
United States
3
Wirtschaftshochschule
3
B-to-B-Marketing
2
Brand
2
Brand image
2
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English
17
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Balmer, John M. T.
Gardberg, Naomi A.
Gyrd-Jones, Richard I.
Balmer, John M.T.
7
Podnar, Klement
7
Melewar, T. C.
6
Burghausen, Mario
4
Foroudi, Pantea
4
Keller, Kevin Lane
4
Urde, Mats
3
Aaker, David A.
2
Anisimova, Tatiana
2
Bang, Nguyen
2
Brexendorf, Tim Oliver
2
Cornelius, Britta Elisabeth
2
Dowling, Grahame R.
2
Foroudi, Mohammad Mahdi
2
Gegner, Martin
2
Glogger, Anton
2
Greyser, Stephen A.
2
Görgen, Frank
2
Hildebrand, Diogo
2
Jeon, Byung Joo
2
Johansen, Trine Susanne
2
Jones, Joseph
2
Jung, Hong Seob
2
Kim, Kyung Hoon
2
Kitchen, Philip J.
2
Lu, Wei
2
Luo, Xueming
2
Maurer, Fabian
2
McGraw, A. Peter
2
Meyer, Jörn-Axel
2
Nielsen, Anne Ellerup
2
Papasolomou, Ioanna
2
Rindell, Anne
2
Sen, Sankar
2
Sharifah Faridah Syed Alwi
2
Tetlock, Philip E.
2
Vrontis, Demetris
2
Wiedmann, Klaus-Peter
2
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European journal of marketing : EJM
4
Corporate communications : an international journal
3
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Foundations of corporate heritage
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
17
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17
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1
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
3
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
4
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
5
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
6
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
8
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
9
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
10
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
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