//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M. T."
~person:"Gardberg, Naomi A."
~subject:"Corporate branding"
~subject:"Marketing management"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate reputation"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Corporate branding
Marketing management
Marketingmanagement
Corporate reputation
47
Firmenimage
47
Corporate culture
26
Unternehmenskultur
26
Brand architecture
24
Markenarchitektur
24
Brand management
23
Markenführung
23
Public relations
12
Öffentlichkeitsarbeit
12
Corporate heritage
5
Corporate identity
5
Marketing
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Cultural heritage
4
Kulturgüter
4
Schweden
4
Strategic management
4
Strategisches Management
4
Sweden
4
corporate marketing
4
China
3
Economics department
3
Measurement
3
Messung
3
Monarchie
3
Monarchy
3
Reputation
3
USA
3
United States
3
Wirtschaftshochschule
3
Brand
2
Brand image
2
Case study
2
Corporate brand
2
Corporate communications
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
12
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
Festschrift
1
more ...
less ...
Language
All
English
15
Author
All
Balmer, John M. T.
Gardberg, Naomi A.
Balmer, John M.T.
7
Podnar, Klement
7
Melewar, T. C.
6
Burghausen, Mario
4
Foroudi, Pantea
4
Keller, Kevin Lane
4
Urde, Mats
3
Aaker, David A.
2
Abratt, Russell
2
Anisimova, Tatiana
2
Bang, Nguyen
2
Brexendorf, Tim Oliver
2
Cornelius, Britta Elisabeth
2
Dowling, Grahame R.
2
Foroudi, Mohammad Mahdi
2
Gegner, Martin
2
Glogger, Anton
2
Greyser, Stephen A.
2
Gyrd-Jones, Richard I.
2
Görgen, Frank
2
Hildebrand, Diogo
2
Jeon, Byung Joo
2
Johansen, Trine Susanne
2
Jones, Joseph
2
Jung, Hong Seob
2
Kim, Kyung Hoon
2
Kitchen, Philip J.
2
Kleyn, Nicola
2
Lu, Wei
2
Luo, Xueming
2
Maurer, Fabian
2
McGraw, A. Peter
2
Meyer, Jörn-Axel
2
Nielsen, Anne Ellerup
2
Papasolomou, Ioanna
2
Rindell, Anne
2
Sen, Sankar
2
Sharifah Faridah Syed Alwi
2
Tetlock, Philip E.
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
4
Corporate communications : an international journal
3
The journal of brand management : an international journal
3
Foundations of corporate heritage
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
6
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
7
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
8
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
9
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
10
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->