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~person:"Balmer, John M. T."
~person:"Gardberg, Naomi A."
~subject:"Corporate branding"
~subject:"Marketing management"
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Search: subject_exact:"Corporate reputation"
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Corporate branding
Marketing management
Corporate reputation
46
Firmenimage
46
Corporate culture
26
Unternehmenskultur
26
Brand architecture
24
Markenarchitektur
24
Brand management
22
Markenführung
22
Marketingmanagement
14
Public relations
12
Öffentlichkeitsarbeit
12
Corporate identity
5
Marketing
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Corporate Social Responsibility
4
Corporate heritage
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corporate marketing
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English
15
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Balmer, John M. T.
Gardberg, Naomi A.
Balmer, John M.T.
7
Podnar, Klement
7
Melewar, T. C.
6
Burghausen, Mario
4
Foroudi, Pantea
4
Keller, Kevin Lane
4
Urde, Mats
3
Aaker, David A.
2
Anisimova, Tatiana
2
Bang, Nguyen
2
Brexendorf, Tim Oliver
2
Cornelius, Britta Elisabeth
2
Dowling, Grahame R.
2
Foroudi, Mohammad Mahdi
2
Gegner, Martin
2
Glogger, Anton
2
Greyser, Stephen A.
2
Gyrd-Jones, Richard I.
2
Görgen, Frank
2
Hildebrand, Diogo
2
Jeon, Byung Joo
2
Johansen, Trine Susanne
2
Jones, Joseph
2
Jung, Hong Seob
2
Kim, Kyung Hoon
2
Kitchen, Philip J.
2
Lu, Wei
2
Luo, Xueming
2
Maurer, Fabian
2
McGraw, A. Peter
2
Meyer, Jörn-Axel
2
Nielsen, Anne Ellerup
2
Papasolomou, Ioanna
2
Rindell, Anne
2
Sen, Sankar
2
Sharifah Faridah Syed Alwi
2
Tetlock, Philip E.
2
Vrontis, Demetris
2
Wiedmann, Klaus-Peter
2
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European journal of marketing : EJM
4
Corporate communications : an international journal
3
The journal of brand management : an international journal
3
Foundations of corporate heritage
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
15
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1
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
6
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
7
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
8
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
9
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
10
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
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