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~person:"Balmer, John M. T."
~person:"Gardberg, Naomi A."
~subject:"Marketing management"
~subject:"corporate marketing"
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Search: subject_exact:"Corporate reputation"
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Marketing management
corporate marketing
Corporate reputation
47
Firmenimage
47
Corporate culture
26
Unternehmenskultur
26
Brand architecture
24
Markenarchitektur
24
Brand management
23
Markenführung
23
Marketingmanagement
14
Public relations
12
Öffentlichkeitsarbeit
12
Corporate heritage
5
Corporate identity
5
Marketing
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Cultural heritage
4
Kulturgüter
4
Schweden
4
Strategic management
4
Strategisches Management
4
Sweden
4
China
3
Corporate branding
3
Economics department
3
Measurement
3
Messung
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3
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3
Reputation
3
USA
3
United States
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Wirtschaftshochschule
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Brand
2
Brand image
2
Case study
2
Corporate brand
2
Corporate communications
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11
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English
14
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Balmer, John M. T.
Gardberg, Naomi A.
Podnar, Klement
7
Balmer, John M.T.
6
Melewar, T. C.
5
Foroudi, Pantea
4
Burghausen, Mario
3
Keller, Kevin Lane
3
Urde, Mats
3
Aaker, David A.
2
Cornelius, Britta Elisabeth
2
Dowling, Grahame R.
2
Foroudi, Mohammad Mahdi
2
Gegner, Martin
2
Glogger, Anton
2
Greyser, Stephen A.
2
Görgen, Frank
2
Hildebrand, Diogo
2
Jeon, Byung Joo
2
Johansen, Trine Susanne
2
Jones, Joseph
2
Jung, Hong Seob
2
Kim, Kyung Hoon
2
Kitchen, Philip J.
2
Lu, Wei
2
Luo, Xueming
2
Maurer, Fabian
2
McGraw, A. Peter
2
Meyer, Jörn-Axel
2
Nielsen, Anne Ellerup
2
Papasolomou, Ioanna
2
Rindell, Anne
2
Sen, Sankar
2
Tetlock, Philip E.
2
Vrontis, Demetris
2
Wiedmann, Klaus-Peter
2
Abratt, Russell
1
Acikdilli, Gaye
1
Ackfeldt, Anna-Lena
1
Alfayad, Fadye Saud
1
Amirzade, Nazanin
1
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European journal of marketing : EJM
4
The journal of brand management : an international journal
3
Corporate communications : an international journal
2
Foundations of corporate heritage
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
14
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1
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
6
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
7
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
8
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
9
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
10
Corporate communication and corporate marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
1
2
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