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~person:"Balmer, John M. T."
~person:"Gatzert, Nadine"
~person:"Hirsch, Peter B."
~person:"Kleyn, Nicola"
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate image"
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Corporate reputation
41
Firmenimage
41
Brand architecture
19
Markenarchitektur
19
Corporate culture
18
Unternehmenskultur
18
Brand management
17
Markenführung
17
Marketing management
11
Marketingmanagement
11
Reputation
10
Risikomanagement
9
Risk management
9
Public relations
8
Öffentlichkeitsarbeit
8
Reputation risk
7
China
4
Corporate Social Responsibility
4
Corporate heritage
4
Corporate identity
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Corporate social responsibility
4
Marketing
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Schweden
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corporate marketing
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Wirtschaftshochschule
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2
Case study
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Corporate brand
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2
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2
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41
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Balmer, John M. T.
Gatzert, Nadine
Hirsch, Peter B.
Kleyn, Nicola
Melewar, T. C.
41
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
17
Walsh, Gianfranco
13
Abratt, Russell
10
Dennis, Charles
9
Swoboda, Bernhard
9
Kitchen, Philip J.
8
Pfarrer, Michael D.
8
Pérez, Andrea
8
Wiedmann, Klaus-Peter
8
Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
7
Newburry, William
7
Pollock, Timothy G.
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Schaarschmidt, Mario
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Han, Heesup
6
Iglesias, Oriol
6
Money, Kevin
6
Podnar, Klement
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
5
Dowling, Grahame R.
5
Gardberg, Naomi A.
5
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Journal of business strategy
7
European journal of marketing : EJM
6
The journal of brand management : an international journal
6
Corporate communications : an international journal
4
International studies of management and organization
3
Journal of business research : JBR
3
The journal of business strategy
2
California management review
1
European management journal
1
Insurance / Mathematics & economics
1
Journal of banking & finance
1
Journal of marketing management : MM
1
Journal of risk finance : the convergence of financial products and insurance
1
Marketing intelligence & planning
1
The journal of business & industrial marketing
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The journal of product & brand management
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The journal of risk and insurance : the journal of the American Risk and Insurance Association
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ECONIS (ZBW)
41
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1
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41
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1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
At the crossroads : generative AI and corporate risk management
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 426-429
Persistent link: https://www.econbiz.de/10014468417
Saved in:
3
Adventures in the metaverse
Hirsch, Peter B.
- In:
The journal of business strategy
43
(
2022
)
5
,
pp. 332-336
Persistent link: https://www.econbiz.de/10013392373
Saved in:
4
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
5
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
6
Awareness, determinants and value of reputation risk management : empirical evidence from the banking and insurance industry
Heidinger, Dinah
;
Gatzert, Nadine
- In:
Journal of banking & finance
91
(
2018
),
pp. 106-118
Persistent link: https://www.econbiz.de/10011963642
Saved in:
7
Counting the spoons : what really influences corporate reputation
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011757578
Saved in:
8
Modeling operational risk incorporating reputation risk : an integrated analysis for financial firms
Eckert, Christian
;
Gatzert, Nadine
- In:
Insurance / Mathematics & economics
72
(
2017
),
pp. 122-137
Persistent link: https://www.econbiz.de/10011694399
Saved in:
9
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
10
Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
Saved in:
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