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~person:"Balmer, John M. T."
~person:"Gatzert, Nadine"
~person:"Kitchen, Philip J."
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate image"
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Corporate reputation
35
Firmenimage
35
Corporate culture
19
Unternehmenskultur
19
Brand architecture
17
Markenarchitektur
17
Brand management
16
Markenführung
16
Marketing management
13
Marketingmanagement
13
Public relations
11
Öffentlichkeitsarbeit
11
Reputation
6
Corporate identity
5
Risikomanagement
5
Risk management
5
Corporate heritage
4
Marketing
4
Reputation risk
4
Schweden
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Sweden
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corporate marketing
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Brand image
3
Case study
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Kulturgüter
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Markenimage
3
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Persönlichkeitspsychologie
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3
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35
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English
35
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Balmer, John M. T.
Gatzert, Nadine
Kitchen, Philip J.
Melewar, T. C.
41
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
17
Walsh, Gianfranco
13
Abratt, Russell
10
Dennis, Charles
9
Hirsch, Peter B.
9
Swoboda, Bernhard
9
Pfarrer, Michael D.
8
Pollock, Timothy G.
8
Pérez, Andrea
8
Wiedmann, Klaus-Peter
8
Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
7
Newburry, William
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Schaarschmidt, Mario
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Money, Kevin
6
Podnar, Klement
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
5
Dowling, Grahame R.
5
Gardberg, Naomi A.
5
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European journal of marketing : EJM
7
The journal of brand management : an international journal
6
Corporate communications : an international journal
5
Journal of business research : JBR
4
Qualitative market research : an international journal
2
California management review
1
Corporate reputation review : an international journal
1
European management journal
1
Insurance / Mathematics & economics
1
International studies of management and organization
1
Journal of banking & finance
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of risk finance : the convergence of financial products and insurance
1
The journal of product & brand management
1
The journal of risk and insurance : the journal of the American Risk and Insurance Association
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ECONIS (ZBW)
35
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35
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date (oldest first)
1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
4
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
5
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
6
Awareness, determinants and value of reputation risk management : empirical evidence from the banking and insurance industry
Heidinger, Dinah
;
Gatzert, Nadine
- In:
Journal of banking & finance
91
(
2018
),
pp. 106-118
Persistent link: https://www.econbiz.de/10011963642
Saved in:
7
Modeling operational risk incorporating reputation risk : an integrated analysis for financial firms
Eckert, Christian
;
Gatzert, Nadine
- In:
Insurance / Mathematics & economics
72
(
2017
),
pp. 122-137
Persistent link: https://www.econbiz.de/10011694399
Saved in:
8
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
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