Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi and John M.T. Balmer, Maria-Cristina Stoian and Philip J. Kitchen
| Year of publication: |
2022
|
|---|---|
| Authors: | Sharifah Faridah Syed Alwi ; Balmer, John M.T. ; Stoian, Maria-Cristina ; Kitchen, Philip J. |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 25.2022, 4, p. 405-432
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| Subject: | Corporate brand | Corporate communication | Integrated communication | Marketing communication | SME brand communication | SME brand identity | Total communication | Kommunikation | Communication | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | KMU | SME | Firmenimage | Corporate reputation | Spieltheorie | Game theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-09-2021-0123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013380485