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~person:"Balmer, John M. T."
~person:"Hirsch, Peter B."
~person:"Kitchen, Philip J."
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate reputation"
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Unternehmenskultur
Corporate reputation
53
Firmenimage
53
Corporate culture
28
Brand management
26
Markenführung
26
Brand architecture
24
Markenarchitektur
24
Marketing management
16
Marketingmanagement
16
Public relations
16
Öffentlichkeitsarbeit
16
Reputation
11
Corporate Social Responsibility
5
Corporate identity
5
Corporate social responsibility
5
Marketing
5
China
4
Communication
4
Corporate heritage
4
Schweden
4
Sweden
4
corporate marketing
4
Brand image
3
Case study
3
Corporate brand
3
Corporate branding
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Cultural heritage
3
Economics department
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Großbritannien
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Kommunikation
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Kulturgüter
3
Markenimage
3
Monarchie
3
Monarchy
3
Personality psychology
3
Persönlichkeitspsychologie
3
Reputation risk
3
Risikomanagement
3
Risk management
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English
28
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Balmer, John M. T.
Hirsch, Peter B.
Kitchen, Philip J.
Melewar, T. C.
20
Balmer, John M.T.
6
Burghausen, Mario
5
Greyser, Stephen A.
5
Lerpold, Lin
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Bang, Nguyen
4
Epure, Mircea
4
Foroudi, Pantea
4
Garofalo, Orsola
4
Illia, Laura
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rekom, Johan van
4
Rosenberger, Nicole
4
Schultz, Majken
4
Soenen, Guillaume
4
Abratt, Russell
3
Albert, Stuart
3
Bartholmé, Roland H.
3
Beach, Lee Roy
3
Bravo, Rafael
3
Brunninge, Olof
3
Carroll, Craig E.
3
Chen, Jianqing
3
Christensen, Lars Thøger
3
Frandsen, Sanne
3
Gioia, Dennis A.
3
Harvey, William S.
3
Hatch, Mary Jo
3
Ind, Nicholas
3
Kleyn, Nicola
3
Morsing, Mette
3
Schmidt, Holger J.
3
Sharifah Faridah Syed Alwi
3
Stuart, Helen
3
Tourky, Marwa
3
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Corporate communications : an international journal
5
The journal of brand management : an international journal
5
European journal of marketing : EJM
4
Journal of business research : JBR
3
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Corporate reputation review : an international journal
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
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ECONIS (ZBW)
28
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1
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
3
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
4
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
5
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
6
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
7
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
8
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
9
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
10
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
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