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~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Market research"
~subject:"Relationship marketing"
~type_genre:"Sammelwerk"
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Brand management
Market research
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Marketing theory
10
Marketingtheorie
10
Marktforschung
9
Theorie
8
Theory
8
Corporate culture
5
Unternehmenskultur
5
Markenführung
4
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4
Marketingmanagement
4
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3
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3
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3
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2
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Marke
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Marketing
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Marketingforschung
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Naresh K. Malhotra
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1
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63
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63
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17
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17
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13
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Balmer, John M. T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Bruhn, Manfred
20
Homburg, Christian
18
Ahlert, Dieter
12
Lips, Peter
11
Esch, Franz-Rudolf
10
Herrmann, Andreas
10
Meffert, Heribert
10
Melewar, T. C.
10
Baumgarth, Carsten
9
Drees, Norbert
9
Hinterhuber, Hans H.
8
Bauer, Hans H.
7
Disch, Wolfgang K. A.
7
Hippner, Hajo
7
Pepels, Werner
7
Tomczak, Torsten
7
Helmke, Stefan
6
Keuper, Frank
6
Sheth, Jagdish N.
6
Stauss, Bernd
6
Wilde, Klaus D.
6
Baetzgen, Andreas
5
Dall'Olmo Riley, Francesca
5
Fitchett, James
5
Keller, Bernhard
5
Kernstock, Joachim
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Günter, Bernd
4
Helm, Sabrina
4
Hollebeek, Linda D.
4
Häusel, Hans-Georg
4
Klein, Hans-Werner
4
Schmidt, Holger J.
4
Woodside, Arch G.
4
Arsel, Zeynep
3
Ashworth, Gregory J.
3
Backhaus, Klaus
3
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SAGE library in marketing
7
Journal of brand management / advanced collections
2
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Routledge interpretive marketing research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
13
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1
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
2
Advances in corporate branding
Balmer, John M. T.
(
ed.
);
Powell, Shaun M.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011573198
Saved in:
3
Advances in Chinese brand management
Balmer, John M. T.
(
ed.
);
Chen, Weifeng
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011573209
Saved in:
4
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
5
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
6
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
7
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
8
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
9
Fundamentals of
marketing
research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
10
Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010235003
Saved in:
1
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