//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M. T."
~person:"Otubanjo, Olutayo"
~person:"Sarstedt, Marko"
~person:"Wiedmann, Klaus-Peter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate reputation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
73
Firmenimage
71
Brand architecture
33
Brand management
33
Markenarchitektur
33
Markenführung
33
Corporate culture
29
Unternehmenskultur
29
Marketing management
16
Marketingmanagement
16
Public relations
15
Öffentlichkeitsarbeit
15
Deutschland
11
Germany
11
Reputation
7
Marketing
6
Measurement
6
Messung
6
Corporate heritage
5
Corporate identity
5
Brand image
4
Corporate Social Responsibility
4
Corporate branding
4
Corporate social responsibility
4
Cultural heritage
4
Kulturgüter
4
Markenimage
4
Schweden
4
Sweden
4
corporate marketing
4
Advertising
3
Beziehungsmarketing
3
China
3
Economics department
3
Monarchie
3
Monarchy
3
Relationship marketing
3
Sponsoring
3
Sponsorship
3
Theorie
3
more ...
less ...
Online availability
All
Undetermined
17
Free
2
Type of publication
All
Article
56
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Aufsatz im Buch
14
Book section
14
Graue Literatur
6
Non-commercial literature
6
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Working Paper
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Conference paper
1
Festschrift
1
Hochschulschrift
1
Konferenzbeitrag
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
57
German
15
Undetermined
2
Author
All
Balmer, John M. T.
Otubanjo, Olutayo
Sarstedt, Marko
Wiedmann, Klaus-Peter
Melewar, T. C.
47
Schwaiger, Manfred
31
Foroudi, Pantea
25
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
15
Schaarschmidt, Mario
13
Swoboda, Bernhard
13
Newburry, William
12
Tomczak, Torsten
12
Abratt, Russell
11
Barnett, Michael L.
11
Davies, Gary
11
Dowling, Grahame R.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Podnar, Klement
11
Wæraas, Arild
11
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Pérez, Andrea
10
Gatzert, Nadine
9
Hillenbrand, Carola
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Quevedo Puente, Esther de
9
Raithel, Sascha
9
Fombrun, Charles J.
8
Foroudi, Mohammad Mahdi
8
Greyser, Stephen A.
8
Gupta, Suraksha
8
more ...
less ...
Institution
All
Universität Hannover / Institut für Marketing & Management
2
Leibniz Universität Hannover / Lehrstuhl Marketing und Management (M2)
1
Published in...
All
The journal of brand management : an international journal
10
Schriftenreihe Marketing, Management
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
3
Foundations of corporate heritage
3
Journal of business research : JBR
3
The IUP journal of brand management : IJBRM
2
Working paper series / Bradford University School of Management
2
Africapitalism : rethinking the role of business in Africa
1
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Corporate social irresponsibility : a challenging concept
1
Die Automobilindustrie von morgen : wie Automobilhersteller und -zulieferer gestärkt aus der Krise hervorgehen können
1
Digital Business in Africa : Social Media and Related Technologies
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Facets of corporate identity, communication, and reputation
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Unternehmenskommunikation
1
International journal of nonprofit & voluntary sector marketing
1
International studies of management and organization
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Applied Statistics
1
Journal of World Business
1
Journal of advertising research
1
Journal of management research
1
Journal of marketing management : MM
1
Journal of world business : JWB
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
Schriftenreihe Marketin Management
1
The journal of product & brand management
1
The marketing review
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
72
RePEc
2
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
4
Africapitalism and corporate branding
Otubanjo, Olutayo
- In:
Africapitalism : rethinking the role of business in Africa
,
(pp. 137-166)
.
2018
Persistent link: https://www.econbiz.de/10011888126
Saved in:
5
Re-Examining the Meaning of Corporate Branding : Does Corporate Advertising Give Useful Insights?
Otubanjo, Olutayo
-
2018
The paper re-examines the meaning of corporate branding from a conceptual and an interpretive methodological perspective through a two-stage process. The first phase is dominated by a semiotic deconstruction of corporate advertisements of four of the largest banks in Nigeria. The second engages...
Persistent link: https://www.econbiz.de/10012914102
Saved in:
6
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
7
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
8
Re-examining the meaning of corporate branding : does corporate advertising give useful insights?
Otubanjo, Olutayo
;
Epie, Chantal
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 7-32
Persistent link: https://www.econbiz.de/10011854088
Saved in:
9
The reputation community
Berens, Guido A. J. M.
;
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 159-160
Persistent link: https://www.econbiz.de/10011794863
Saved in:
10
Future research directions based on a critical assessment of reputation management in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->