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~person:"Balmer, John M. T."
~subject:"Brand architecture"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
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Search: subject_exact:"Corporate reputation"
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Brand architecture
Corporate reputation
22
Firmenimage
22
Markenarchitektur
17
Corporate culture
16
Unternehmenskultur
16
Brand management
14
Markenführung
14
Marketing management
11
Marketingmanagement
11
Public relations
7
Öffentlichkeitsarbeit
7
Corporate heritage
4
Corporate identity
4
Marketing
4
Schweden
4
Sweden
4
corporate marketing
4
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3
Corporate branding
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Cultural heritage
3
Economics department
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Corporate Social Responsibility
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Corporate brand
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Corporate communications
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Corporate social responsibility
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Großbritannien
2
Monarchie
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2
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business schools
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corporate brand
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17
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Balmer, John M. T.
Melewar, T. C.
9
Bang, Nguyen
5
Abratt, Russell
4
Balmer, John M.T.
4
Burghausen, Mario
4
Chen, Weifeng
4
Sharifah Faridah Syed Alwi
4
Greyser, Stephen A.
3
Kleyn, Nicola
3
Merrilees, Bill
3
Miller, Dale
3
Navare, Jyoti
3
Podnar, Klement
3
Rindell, Anne
3
Singh, Jaywant
3
Urde, Mats
3
Anisimova, Tatiana
2
Bravo, Rafael
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Foroudi, Pantea
2
Glanfield, Keith
2
Gyrd-Jones, Richard I.
2
He, Xinming
2
Hur, Won-Moo
2
Iglesias, Oriol
2
Ind, Nicholas
2
Khojastehpour, Morteza
2
Kim, Hanna
2
Koporcic, Nikolina
2
Lin, Zhibin
2
Maon, François
2
Markovic, Stefan
2
Mingione, Michela
2
Otubanjo, Olutayo
2
Pina, José M.
2
Quamina, La Toya
2
Santos, Fernando Pinto
2
Stuart, Helen Joyce
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European journal of marketing : EJM
5
The journal of brand management : an international journal
5
Journal of business research : JBR
3
Corporate communications : an international journal
2
International studies of management and organization
1
The journal of product & brand management
1
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ECONIS (ZBW)
17
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
4
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
5
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
6
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
7
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
8
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
9
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
10
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
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