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~person:"Balmer, John M. T."
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
~subject:"Strategisches Management"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
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Contemplating corporate marketing, identity and communication
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Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
,
(pp. 3-35)
.
2010
Persistent link: https://www.econbiz.de/10008658063
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