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~person:"Balmer, John M. T."
~subject:"Firm performance"
~subject:"Germany"
~subject:"Unternehmenserfolg"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate reputation"
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Firm performance
Germany
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Unternehmenskultur
Corporate reputation
35
Firmenimage
35
Corporate culture
25
Brand architecture
24
Markenarchitektur
24
Brand management
22
Markenführung
22
Marketing management
14
Marketingmanagement
14
Public relations
11
Öffentlichkeitsarbeit
11
Marketing
5
Corporate heritage
4
Corporate identity
4
Schweden
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corporate marketing
4
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3
Corporate Social Responsibility
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Corporate heritage identity
2
Corporate marketing
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Balmer, John M. T.
Melewar, T. C.
21
Schwaiger, Manfred
11
Wiedmann, Klaus-Peter
10
Eberl, Markus
7
Balmer, John M.T.
6
Foroudi, Pantea
6
Bang, Nguyen
5
Baum, Matthias
5
Burghausen, Mario
5
Greyser, Stephen A.
5
Kernstock, Joachim
5
Lerpold, Lin
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Belenzon, Sharon
4
Chatterji, Aaron
4
Daley, Brendan
4
Drengner, Jan
4
Epure, Mircea
4
Esch, Franz-Rudolf
4
Falkenreck, Christine
4
Garofalo, Orsola
4
Helm, Sabrina
4
Illia, Laura
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rekom, Johan van
4
Rosenberger, Nicole
4
Schultz, Majken
4
Schwalbach, Joachim
4
Soenen, Guillaume
4
Trost, Armin
4
Wolf, Sandra
4
Abratt, Russell
3
Albert, Stuart
3
Bartholmé, Roland H.
3
Beach, Lee Roy
3
Bernardi, Richard A.
3
Bravo, Rafael
3
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The journal of brand management : an international journal
5
Corporate communications : an international journal
4
European journal of marketing : EJM
4
Journal of business research : JBR
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
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ECONIS (ZBW)
25
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
3
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
6
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
7
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
8
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
9
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
10
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
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