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~person:"Balmer, John M. T."
~subject:"Monarchy"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject_exact:"Corporate image"
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Balmer, John M. T.
Greyser, Stephen A.
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Urde, Mats
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European journal of marketing : EJM
1
The journal of brand management : an international journal
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1
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
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2
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
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