The Crown as a corporate brand : insights from monarchies
John M. T. Balmer; Stephen A. Greyser; Mats Urde
| Year of publication: |
2006
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|---|---|
| Authors: | Balmer, John M. T. ; Greyser, Stephen A. ; Urde, Mats |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 1/2, p. 137-161
|
| Subject: | Monarchie | Monarchy | Firmenimage | Corporate reputation | Markenführung | Brand management | Schweden | Sweden |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003458924