//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M. T."
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate reputation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
24
Firmenimage
24
Brand architecture
18
Corporate culture
18
Markenarchitektur
18
Unternehmenskultur
18
Brand management
15
Markenführung
15
Marketing management
12
Marketingmanagement
12
Public relations
8
Öffentlichkeitsarbeit
8
Corporate heritage
4
Corporate identity
4
Marketing
4
Schweden
4
Sweden
4
corporate marketing
4
China
3
Corporate branding
3
Cultural heritage
3
Economics department
3
Kulturgüter
3
Wirtschaftshochschule
3
Case study
2
Corporate Social Responsibility
2
Corporate brand
2
Corporate communications
2
Corporate heritage identity
2
Corporate marketing
2
Corporate social responsibility
2
Großbritannien
2
Monarchie
2
Monarchy
2
Qualitative research
2
United Kingdom
2
business schools
2
corporate brand
2
corporate brand management
2
Airline
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
21
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Sammelwerk
Aufsatz in Zeitschrift
22
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
3
Case study
2
Fallstudie
2
Arbeitspapier
1
Aufsatzsammlung
1
Conference paper
1
Festschrift
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
24
Author
All
Balmer, John M. T.
Melewar, T. C.
43
Foroudi, Pantea
19
Schwaiger, Manfred
18
Bang, Nguyen
17
Walsh, Gianfranco
15
Abratt, Russell
10
Dennis, Charles
9
Hirsch, Peter B.
9
Pollock, Timothy G.
9
Schaarschmidt, Mario
9
Swoboda, Bernhard
9
Kitchen, Philip J.
8
Newburry, William
8
Pfarrer, Michael D.
8
Pérez, Andrea
8
Wiedmann, Klaus-Peter
8
Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
7
Podnar, Klement
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Gardberg, Naomi A.
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Money, Kevin
6
Raithel, Sascha
6
Tomczak, Torsten
6
Wæraas, Arild
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
more ...
less ...
Published in...
All
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Journal of business research : JBR
3
California management review
1
International studies of management and organization
1
Journal of marketing management : MM
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
11
-
20
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
12
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
13
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
14
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
15
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
16
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
17
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
18
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
19
Corporate communication and corporate marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
20
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
First
Prev
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->