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~person:"Balsubramanian, Siva K."
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Balsubramanian, Siva K.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
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