Plenty of attitude : evaluating measures of attitude toward the site
Robert Boostrom; Siva K. Balsubramanian; John H. Summey
| Year of publication: |
2013
|
|---|---|
| Authors: | Boostrom, Robert ; Balsubramanian, Siva K. ; Summey, John H. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 3, p. 201-215
|
| Subject: | Internet marketing | Internet advertising | Measurement | Methodology | Online advertising | Online consumer behavior | Online-Marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Internet | Online-Handel | Online retailing | Messung | Electronic Commerce | E-commerce | Website |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793420