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~person:"Bambauer-Sachse, Silke"
~person:"Poncin, Ingrid"
~subject:"Advertising effects"
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Advertising effects
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Bambauer-Sachse, Silke
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Journal of retailing and consumer services
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Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011904328
Saved in:
2
Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
Saved in:
3
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
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