Case study : embodied virtual agents ; an analysis on reasons for failure
Mohammed Slim Ben Mimoun; Ingrid Poncin; Marion Garnier
| Year of publication: |
2012
|
|---|---|
| Authors: | Mimoun, Mohammed Slim Ben ; Poncin, Ingrid ; Garnier, Marion |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 605-612
|
| Subject: | Online-Marketing | Internet marketing | Website | Virtuelle Realität | Virtual reality | Werbewirkung | Advertising effects | Frankreich | France |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009655501