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~person:"Bandyopadhyay, Nirmalya"
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Bandyopadhyay, Nirmalya
Walker, Ian
16
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International journal of Indian culture and business management
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International journal of Indian culture and business management : IJICBM
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Self-esteem
, normative influence, positive affect, and variety seeking : an integrated framework
Bandyopadhyay, Nirmalya
;
Agarwal, Ritika
- In:
International journal of Indian culture and business …
26
(
2022
)
4
,
pp. 446-459
Persistent link: https://www.econbiz.de/10014314202
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2
Exploring the link between impulsive buying tendency,
self-esteem
and normative influence : a structural equation model
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
15
(
2017
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011845619
Saved in:
3
The role of
self-esteem
, negative affect and normative influence in impluse buying : a study from India
Bandyopadhyay, Nirmalya
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10011571125
Saved in:
4
The role of
self-esteem
, negative affect and normative influence in impulse buying
Bandyopadhyay, Nirmalya
- In:
Marketing Intelligence & Planning
34
(
2016
)
4
,
pp. 523-539
Purpose – The purpose of this paper is to empirically examine the roles of
self-esteem
(SE), negative affect (NA), and …
Persistent link: https://www.econbiz.de/10014947031
Saved in:
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