The role of self-esteem, negative affect and normative influence in impulse buying
Year of publication: |
2016
|
---|---|
Authors: | Bandyopadhyay, Nirmalya |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 34.2016, 4, p. 523-539
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Self-esteem | Consumer susceptibility to normative influence | Impulsive buying | Negative affect |
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