//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Banerjee, Saikat"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing implementation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
4
Marketingmanagement
4
Brand management
2
Brand orientation
2
Entrepreneurship
2
Entrepreneurship approach
2
Firm performance
2
Growth orientation
2
India
2
Indien
2
KMU
2
Markenführung
2
Market orientation
2
Pharmaceutical industry
2
Pharmaindustrie
2
SME
2
Unternehmenserfolg
2
Advertising
1
Advertising effects
1
B-to-B-Marketing
1
B2B SMEs
1
Business-to-business marketing
1
Emerging economies
1
Entrepreneurial orientation
1
Entrepreneurship orientation
1
Internationalisation orientation
1
Internet marketing
1
Lieferantenmanagement
1
Online-Marketing
1
Performance
1
Pharma marketing communication
1
Physicians
1
Product information
1
Produktinformation
1
SEM
1
SMEs
1
Schwellenländer
1
Structural equation model
1
Strukturgleichungsmodell
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Banerjee, Saikat
Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
more ...
less ...
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of research in marketing and entrepreneurship
1
The marketing review
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
Saved in:
2
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
3
Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
Saved in:
4
Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10009241533
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->