Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Year of publication: |
2011
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Authors: | Banerjee, Saikat ; Dash, Sampada Kumar |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 5.2011, 2, p. 153-168
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Subject: | Produktinformation | Product information | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Pharmaindustrie | Pharmaceutical industry | Indien | India |
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