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~person:"Bang, Hye Jin"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Kognition"
~subject:"Relationship marketing"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Customer satisfaction
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persuasion knowledge
Consumer behaviour
9
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9
Werbewirkung
6
Advertising
5
Werbung
5
Brand image
2
Brand management
2
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2
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Brand disclosure timing
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Expectancy violations
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Factor analysis
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Bang, Hye Jin
Han, Heesup
75
Mattila, Anna S.
48
Loureiro, Sandra Maria Correia
34
Hollebeek, Linda D.
33
Gierl, Heribert
30
Pelsmacker, Patrick de
23
Prentice, Catherine
23
Septianto, Felix
23
Wong, IpKin Anthony
23
Grewal, Dhruv
22
Jang, Soocheong
22
Hyun, Sunghyup Sean
21
Klaus, Philipp
21
Kumar, V.
21
Quach, Sara
21
Sreejesh, S.
21
Verhoef, Peter C.
21
Dens, Nathalie
20
Ahn, Jiseon
19
Bang, Nguyen
19
Bilgihan, Anil
19
Japutra, Arnold
19
Rather, Raouf Ahmad
19
Balaji, M. S.
18
Gustafsson, Anders
18
Thaichon, Park
18
Das, Gopal
17
Dwivedi, Yogesh Kumar
17
Eisend, Martin
17
Gil Saura, Irene
17
Qu, Hailin
17
Hanks, Lydia
16
Khan, Imran
16
Phau, Ian
16
So, Kevin Kam Fung
16
Söderlund, Magnus
16
Torres, Ivonne M.
16
Wu, Luorong
16
Bijmolt, Tammo H. A.
15
Carlson, Jamie
15
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International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
6
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1
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
2
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
3
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
4
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
5
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
6
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
Saved in:
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