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~person:"Bang, Hye Jin"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Relationship marketing
persuasion knowledge
Consumer behaviour
9
Konsumentenverhalten
9
Werbewirkung
6
Advertising
5
Werbung
5
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
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Markenimage
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Online-Marketing
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Brand
1
Brand disclosure timing
1
Brand prominence
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Branded entertainment video
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Cognition
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Construal level theory
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Content sharing
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Erwartungsbildung
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Expectancy violations
1
Expectation formation
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Factor analysis
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Freizeitwirtschaft
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Hedonischer Preisindex
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Low-cost strategy
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Markenartikel
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Marketing management
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Marketingmanagement
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Media multitasking
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Bang, Hye Jin
Han, Heesup
71
Mattila, Anna S.
44
Gierl, Heribert
30
Hollebeek, Linda D.
29
Loureiro, Sandra Maria Correia
29
Pelsmacker, Patrick de
23
Prentice, Catherine
23
Hyun, Sunghyup Sean
21
Jang, Soocheong
21
Kumar, V.
21
Quach, Sara
21
Septianto, Felix
21
Verhoef, Peter C.
21
Wong, IpKin Anthony
21
Klaus, Philipp
20
Sreejesh, S.
20
Bang, Nguyen
19
Bilgihan, Anil
19
Dens, Nathalie
19
Grewal, Dhruv
19
Balaji, M. S.
18
Ahn, Jiseon
17
Das, Gopal
17
Gil Saura, Irene
17
Japutra, Arnold
17
Rather, Raouf Ahmad
17
Thaichon, Park
17
Hanks, Lydia
16
Torres, Ivonne M.
16
Bijmolt, Tammo H. A.
15
Dwivedi, Yogesh Kumar
15
Gustafsson, Anders
15
Huber, Frank
15
Khan, Imran
15
Ko, Eunju
15
Malthouse, Edward C.
15
Phau, Ian
15
Qu, Hailin
15
Wu, Luorong
15
Zúñiga, Miguel Ángel
15
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International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
6
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1
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
2
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
3
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
4
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
5
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
6
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
Saved in:
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