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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"King, Ceridwyn"
~subject:"Brand identity"
~subject:"Brand image"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand identity
Brand image
Brand management
77
Markenführung
77
Markenimage
54
Consumer behaviour
38
Konsumentenverhalten
38
Brand
31
Markenartikel
31
Beziehungsmarketing
16
Relationship marketing
16
Corporate reputation
11
Firmenimage
11
Social Web
10
Social web
10
Arbeitsverhalten
9
Brand loyalty
9
Work behaviour
9
Führungsstil
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Leadership style
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Arbeitskräfte
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Brand architecture
6
Customer satisfaction
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Großbritannien
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Bank
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Corporate culture
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Luxury goods
5
Luxusgüter
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Place marketing
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Standortmarketing
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Article
54
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Article in journal
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54
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1
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1
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English
54
Author
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Bang, Nguyen
De Chernatony, Leslie
King, Ceridwyn
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Phau, Ian
25
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Romaniuk, Jenni
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Gupta, Suraksha
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Park, Jungkun
12
Šerić, Maja
12
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International journal of hospitality management
6
European journal of marketing : EJM
5
The journal of brand management : an international journal
4
Journal of business research : JBR
3
Qualitative market research : an international journal
3
Asia-Pacific journal of business administration
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Services marketing quarterly
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
54
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54
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date (oldest first)
1
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
2
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
5
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
The effects of generational work values on employee brand attitude and behavior : a multi-group analysis
King, Ceridwyn
;
Murillo, Enrique
;
Lee, Hyemi
- In:
International journal of hospitality management
66
(
2017
),
pp. 92-105
Persistent link: https://www.econbiz.de/10011810946
Saved in:
8
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
9
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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