//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bang, Nguyen"
~person:"Global Marketing Conference 20-23 Mar. 2008 Shanghai, China"
~subject:"Marketing"
~subject:"Pharmaindustrie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: ("Arzneimittelmarkt" OR "China" OR "Geldpolitik" OR "Klimapolitik") AND NOT isPartOf:Wirtschaftsdienst
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Pharmaindustrie
China
9
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
8
Markenimage
8
Brand management
7
Markenführung
7
Taiwan
6
Brand
5
Markenartikel
5
Corporate reputation
4
Firmenimage
4
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Public relations
3
Relationship marketing
3
Öffentlichkeitsarbeit
3
Arbeitsverhalten
2
Bibliometrics
2
Bibliometrie
2
Branding
2
Business start-up
2
Commitment
2
Entrepreneurship
2
Entrepreneurship approach
2
Fashion
2
Jugendliche
2
Learning organization
2
Lehrkräfte
2
Lernende Organisation
2
Luxury goods
2
Luxusgüter
2
Mode
2
Pharmaceutical industry
2
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Congress Report
1
Sammelwerk
1
Language
All
English
6
Author
All
Bang, Nguyen
Global Marketing Conference 20-23 Mar. 2008 Shanghai, China
Berndt, Ernst R.
16
Comanor, William S.
9
Chaudhuri, Sudip
7
Rudholm, Niklas
7
Atal, Juan Pablo
6
Janssen, Aljoscha
6
Schweitzer, Stuart O.
6
Stargardt, Tom
6
Wang, H. Holly
6
Wang, Yonggui
6
Azoulay, Pierre
5
Bate, Roger
5
Brekke, Kurt R.
5
Cuesta, José Ignacio
5
Dalen, Dag Morten
5
Danzon, Patricia M.
5
Danzon, Patricia Munch
5
Huang, Jikun
5
Kotler, Philip
5
Pertile, Paolo
5
Pindyck, Robert S.
5
Reimers, Kai
5
Rozelle, Scott
5
Suppliet, Moritz
5
Yang, Zhilin
5
Zhou, Zhang-Yue
5
Abbott, Frederick M.
4
Chen, Xi
4
Conlé, Marcus
4
Conti, Rena M.
4
García-Goñi, Manuel
4
Giorgetti, Maria Letizia
4
González, Felipe
4
Govindaraj, Ramesh
4
Granlund, David
4
Griliches, Zvi
4
Hanf, Jon Henrich
4
Hsieh, Chee-Ruey
4
Ibern, Pere
4
more ...
less ...
Institution
All
University of Western Sydney
1
Published in...
All
Asia-Pacific journal of business administration
1
Elsevier Asian studies series
1
International studies of management and organization
1
Qualitative market research : an international journal
1
The marketing review
1
Source
All
ECONIS (ZBW)
5
BASE
1
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
2
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
3
A linked emic approach to addressing research methodology and design issues for qualitative research about microfinance in Bangladesh
Jackson, Laurel
;
Fletcher, Richard
;
Global Marketing …
-
University of Western Sydney
;
University of Western Sydney
;
…
-
2008
This paper addresses the issues involved in undertaking research about financial decision making in emerging Asian markets using a linked emic approach. Bangladesh is the initial focus for the study which will be replicated in other emerging markets across the Asian continent. The rationale for...
Persistent link: https://www.econbiz.de/10009482155
Saved in:
4
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
5
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
6
Ethical and social marketing in Asia : incorporating fairness management
Bang, Nguyen
(
ed.
);
Rowley, Chris
(
ed.
)
-
2015
based on 'clusters'; North East, (
China
, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam …
Persistent link: https://www.econbiz.de/10011434074
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->