The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Year of publication: |
2015
|
---|---|
Authors: | Japutra, Arnold ; Keni, Keni ; Bang, Nguyen |
Published in: |
Asia-Pacific journal of business administration. - Bingley : Emerald, ISSN 1757-4323, ZDB-ID 2509201-7. - Vol. 7.2015, 3, p. 237-252
|
Subject: | Marketing | Asia-pacific | Trust | Commitment | Satisfaction | Brand logo | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand | Indonesien | Indonesia |
-
Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N., (2018)
-
Al-Hawary, Sulieman Ibraheem Shelash, (2013)
-
Akrout, Houcine, (2018)
- More ...
-
What's in a university logo? : building commitment in higher education
Japutra, Arnold, (2016)
-
Japutra, Arnold, (2015)
-
A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold, (2015)
- More ...