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~person:"Bang, Nguyen"
~person:"Ind, Nicholas"
~subject:"Conscientious corporate brands"
~subject:"Strategisches Management"
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Conscientious corporate brands
Strategisches Management
Brand architecture
13
Markenarchitektur
13
Brand management
12
Markenführung
12
Corporate reputation
7
Firmenimage
7
Corporate Social Responsibility
4
Corporate culture
4
Corporate social responsibility
4
Strategic management
4
Unternehmenskultur
4
Business ethics
3
Co-creation
3
Lieferantenmanagement
3
Stakeholder
3
Supplier relationship management
3
Unternehmensethik
3
Brand
2
Corporate branding
2
Corporate brands
2
Customer integration
2
Kundenintegration
2
Markenartikel
2
corporate brand
2
organization management
2
Adidas
1
Airline
1
Airlines
1
B-to-B-Marketing
1
B2B relationships
1
Beziehungsmarketing
1
Brand equity
1
Brand identity
1
Brand image
1
Brand purpose
1
Branding in higher education
1
Business performance
1
Business-to-business marketing
1
Configuration
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Bang, Nguyen
Ind, Nicholas
Esch, Franz-Rudolf
4
Kernstock, Joachim
4
Langner, Tobias
4
Redler, Jörn
4
Tomczak, Torsten
4
Foroudi, Pantea
2
Iglesias, Oriol
2
Alleyne, Lloydon B.
1
Amujo, Olusanmi C.
1
Balmer, John M. T.
1
Breisig, Thomas
1
Foroudi, Mohammad Mahdi
1
Gyrd-Jones, Richard I.
1
Koch, Christian H.
1
Markovic, Stefan
1
Melewar, T. C.
1
Mingione, Michela
1
Navare, Jyoti
1
Otubanjo, Olutayo
1
Palazzo, Maria
1
Raabe, Thorsten
1
Rindell, Anne
1
Schmidt, Holger J.
1
Schultz, Majken
1
Sharifah Faridah Syed Alwi
1
Strandvik, Tore
1
Sundermann, Sören
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Wang, Wei-Yue
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Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International studies of management and organization
1
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ECONIS (ZBW)
4
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1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
3
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
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